Feature of Business communication


Business communication involves sharing of information of a business enterprise to potential consumers or buyers. It also involves a company giving out its information about the goods and services it offers to customers. Business communication is relevant to a potential business such that it enables a business to share its information hence improving its marketing. If commercialization of the firm is developed, the profit the business or company makes (Neuliep, 2014).

Characteristics of a business communication are different from the ordinary communication of everyday life.  These features are discussed in this paper. First, business communication remains efficient. The more efficient a business communication, the more effective it is to the consumers and buyers and other employees as well as any other body related to the firm. Efficiency involves quick access to information as well as rapid response to the information. Time factor in business is critical; therefore, delivering information to employees in real time is more appealing to consumers (Samovar, et al 2014).

Additionally, etiquette a business uses also makes a business communication unique from ordinary communication. Etiquette in business communication involves oneself representation in a good and polished way that is both attractive to employees as well as people who relate to the business externally. In business communication, factors of etiquette must be considered. For example, use of correct words and statements that make each and everyone involved in the business feel important. Polite language and recognition of important title as per the company code is important. It is also important to use respect and have common sense in business communication (Samovar, et al 2014).

Honesty is crucial in business communication. The disclosure of true and valid business information about the products as well as terms and condition of operations involves honesty in business communication. Honesty attracts both the consumers as we as well as showing the respect the business has for its clients.

Summary of intercultural communication

Cultural communication is the sending as well as receiving information to and from different people of different cultures respectively. The difference in culture results in a different interpretation of verbal as well as non-verbal cues in communication. It is important to note that language plays a vital role in communication across different culture.

Culture defines different aspects of communications.  First, culture defines the meaning and use of words, outlines the importance of gestures, the significant use of time as well as space and the laws governing the human relationship. Additionally, culture enhances diversity in workplaces and business centers. Diversity in culture entails the difference in national, religious as well as ethical backgrounds. It helps companies to identify talents and diversified cultural markets.

Technology and culture are another important part of intercultural communication. Technology has enabled cross-cultural communications easier. Through technology, translations of gestures as well as communication methods are enabled. Intercultural communication as well encourages improved intercultural writing skills. The skills entail the use of simple, clear as well as precise language. Additionally, it encourages the breaking of information into smaller parts that are understood easily. It encourages the use of internationally accepted phrases and salutation (Neuliep, 2014).